SF Cable is a licensee of the TRUSTe Privacy Program effective date: 07/26/2005. TRUSTe is an independent, non- profit organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. Because this web site, www.sfcable.com, wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact us at

Toll-Free: 1-888-275-8755
Fax: 1-510-324-1122
Email: practices@sfcable.com
Mailing Address: 29441 Kohoutek Way, Union City, California 94587

If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact TRUSTe, http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with the Web site to resolve your concerns.

SF Cable understands our customers' concerns regarding the privacy of the information they share with us. We fully hold our customers, and the information they share with us, in the highest regard. Maintaining your privacy is critical to us. We will not sell, share, or rent your information to others in any ways different from those disclosed in this statement.

Information We Gather from You

The Information We Collect
To process your order, we require you to supply us with your correct billing, shipping and contact information. The transfer of this information is secure and cannot be received or read by others.

Your information is only shared when necessary to complete your order (i.e., your credit card and billing information is shared with our bank for authorization and your delivery address is shared with our shipper). The service providers are not allowed to use personally identifiable information for purposes other than for providing these services.

Personal Information
We do not collect any personal information from a visitor to our site unless that visitor explicitly and intentionally provides it. If you are simply browsing our site, we do not gather any personal information about you.

Use of Cookies
SF Cable sets cookies when you visit our website. The cookies are used to identify you while you are on our website and to keep items in your shopping cart between visits. You do not need to accept our cookie in order to browse or shop at SF Cable.com.

We only use "cookies" as described in this Section. A "cookie" is a piece of information that our Web site sends to your browser, which then stores this information on your system. If a cookie is used, our Web site will be able to "remember" information about you and your preferences either until you exit your current browser window (if the cookie is temporary) or until you disable or delete the cookie. Many users prefer to use cookies in order to help them navigate a Web site as seamlessly as possible. You should be aware that cookies are not able to "invade" your hard drive

Statistical Information About Your Visit
When you visit our site, our computers may automatically collect statistics about your visit. This information does not identify you personally, but rather about a visit to our site. We may monitor statistics such as how many people visit our site, the user's IP address, which pages people visit, from which domains our visitors come and which browsers people use. We use these statistics about your visit for aggregation purposes only. These statistics are used to help us improve the performance of our Web site.

Why We Collect Your Information

SF Cable collects information to:
Improve your experience at SF Cable and rapidly and accurately fulfill your order.

Our goal is to provide our customers with the highest level of service possible. From your first visit to our web site to the delivery of your order, we want you to be completely satisfied with the experience. By collecting information, we are able to offer you features, such as our Express Account (which saves you time during the order process), and a more customized web site that better reflects your individual preferences.

How We Collect Your Information

During the order process and while creating an Express Account, you are prompted to supply us with your contact, billing, and shipping information. This information must be provided in order to complete a purchase and is used to complete your order and contact you regarding your order.

How We Use The Information That We Collect

We use the personal information you supply to complete and ship your order. Your email address is used to send you an order confirmation and to alert you to any changes in the availability of the items you ordered

Please note that if you are using "Express Checkout" (Order without creating an account), the information you provide to us is used only to assist us in making your online purchase, facilitating the support of "Express Checkout" or as required by law. We do not use the "Express Checkout" information to send you further notifications or communications other than those needed to support the product.

SF Cable may release personally identifiable information when required to by law, government subpoenas, warrants or orders to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Security

This website takes every precaution to protect our users' information. When users submit sensitive information via the website, the information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information (such as credit card number and/or your billing and shipping address), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are viewing non-secure documents. To learn more about SSL, visit http://www.verisign.com

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desk.

Updating Personal Information

To update your account information:

1. Log-in your account using your account name and password
2. Click on the "Your Account" icon
3. Make the necessary changes
4. Click on the "Save" icon…Your information will updated

For users without an account, please, contact us at 1-888-275-8755. A service representative will assist you.

Toll-Free: 1-888-275-8755
Fax: 1-510-324-1122
Email: practices@sfcable.com
Mailing Address: 29441 Kohoutek Way, Union City, California 94587

Changes to this Privacy Statement

If a material change is made to this Privacy Statement and/or the way we use our customers' personally identifiable information then, with the prior written approval from TRUSTe, we will post a prominent notice on our homepage and other pages we deem appropriate for 30 days prior to using the user's information in a new manner.